This webinar is now available on-demand.
With research showing that native app users convert 3x more than mobile web visitors, it is crucial to engage mobile web users in the app for any multi-platform business. For Bukalapak, one of the largest online marketplaces in Southeast Asia, they knew they needed to provide an optimal mobile user experience to convert mobile web visitors to app users in order to drive incremental revenue and conversions.
Join us and the Product Manager from Bukalapak for an engaging discussion ons:
- The mobile landscape in Southeast: Growth opportunities
- Differences in user experience: mobile app vs. mobile web
- Best practices to convert mobile web visitors to app installs that drive conversion and engagement
- Takeaways on the impact of install rate and revenue
Bayu has been a journeyman in his career within the tech world. Currently, he is working for one of the largest e-commerces in South East Asia as Product Manager. He carries out a mission to develop the most inclusive platform for all because he believes the platform has the biggest potential to reach every segment of Indonesia — to help ensure that everyone has access to benefit from online transactions: quality products, trusted sellers, and competitive prices.
Govind is responsible for Asia initiatives at Branch, the pioneer in mobile deep linking technology. He is also the President (India) of Kairos Society, a network of global leaders rethinking how old industries work. The network operates Kairos Venture Fund. Apart from Branch and Kairos, Govind enjoys photography. His pictures have been displayed at national and international exhibitions.
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