Date & Time: Tuesday, 30 May, 2017 at 6.00pm-6.45pm IST
We live in an increasingly mobile world. Whether you’re a century-old retailer, a modern tech giant, or a startup that’s recently launched, mobile is the place where your customers are spending an increasing amount of their time and money. In this scenario, it's important to constantly work towards enhancing your app's capabilities and provide users the experience they want.
We'll discuss:
The Mobile App Landscape in 2017
Top Hacks to include in your marketing strategy:-
Social, ASO, and In-App Content
Email, Content, Web and Push Notifications
The Use Cases
Strategising for growth:-
Differences between paid and organic UA strategies.
UA strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users.
The Use Cases
Hosted by Branch in association with AppLift
An experienced iOS Developer with more than a 7-year background. He loves exploring marketing hacks and finding secret mobile growth tricks that help apps go viral. He is passionate about helping partners find the right tools for their mobile strategies. Outside of Branch, Stas co-organizes the Moscow CocoaHeads meetup and is a true Apple fanboy.
Isaiah Jones recently joined AppLift as a Strategic Business Development Lead. Prior to AppLift, he worked in various roles at Vungle, Rocket Internet and Google. Isaiah loves working with partners to solve complex mobile marketing challenges, stemming from his deep experience working hands on with advertisers of all sizes from around the world on digital strategies across all verticals.
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