Blog
Enterprise-grade mobile attribution is no longer a luxury; it's a necessity for large businesses navigating the complex landscape of mobile marketing. In the context of large enterprises, the complexity of marketing campaigns, the scale of data needed, and the nuances of privacy compliance make mobile attribution challenging yet indispensable.
Blog
Forward-thinking healthcare organizations are leveraging Branch’s mobile linking and measurement solutions to unlock new opportunities for improved customer experiences and operational efficiencies while driving compliance.
Blog
Upon completing the Journeys setup in your Branch Dashboard, you might wonder, “How can I be sure my banners look good to users and function properly once I launch them?” Good news: Branch has you covered with multiple methods to thoroughly test your banners before a full-fledged launch.
Blog
Dive into the latest insights from data.ai to uncover 2024’s finance mobile app trends, including growth drivers and patterns likely to shape the future of the industry.
Blog
Unlock seamless data exporting with Branch’s Cross-Events Export API. Streamline workflows, remove limitations, and make better data-driven decisions.
Blog
Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.
